Acorns
acorns.comEasy investing app for saving and growing your money automatically
Finance & Fintechinvestingpersonal-financemicro-investingretirementsavingsfamily-financeautomated-investing

About
Acorns is a financial wellness app that automates saving, investing, and banking through everyday habits like rounding up spare change. It offers diversified ETF portfolios, retirement accounts, checking, high-yield savings, and family finance tools for kids all in one place. Subscription tiers (Silver and Gold) unlock additional features like IRA matching, smart money splitting, and bonus investments from partner brands.
Problem
Most people struggle to consistently save and invest due to complexity, lack of knowledge, or feeling they don't have enough money to start.
For
everyday individuals and families looking to build wealth through automated saving and investing
How it works
Users set up automatic contributions and round-ups from everyday purchases, which are invested into expert-built diversified ETF portfolios with no manual effort required.
Business model
subscription
Status
launched
Company
Acorns Grow Incorporated