Ancestry
ancestry.comYou've got questions. We've got ancestors.
Consumer & Socialgenealogyfamily-treedna-testingfamily-historyancestryrecordsheritage
About
Ancestry is a genealogy and family history platform that lets users build family trees and explore historical records, photos, and personal stories. The platform also offers DNA testing kits that analyze genetic origins across thousands of locations worldwide and match users with relatives. Members can combine family tree research with DNA insights to get a comprehensive picture of their heritage.
Problem
People want to discover their family origins, build family trees, and connect with ancestors but lack access to historical records and DNA tools to do so.
For
individuals curious about their family history and genealogy
How it works
Users subscribe to access a vast database of historical records and family tree tools, and can optionally purchase a DNA kit that analyzes a saliva sample to reveal ethnic origins and genetic matches.
Business model
freemium
Status
launched
Company
Ancestry.com