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Ashley Madison

Where Desire Meets Discretion™

Datingdatingdiscreetaffairsnon-monogamyanonymousadult-datingrelationships

About

Ashley Madison is a discreet dating platform that has operated since 2002, originally focused on affair dating for married individuals and now expanded to serve anyone seeking private, anonymous connections. The platform caters to singles, those in open relationships, and people exploring non-monogamy or casual dating who prioritize privacy. It offers anonymous browsing, discreet billing, and secure messaging to connect like-minded members.

Problem

People who value privacy in their romantic lives lack a safe, anonymous platform to connect with like-minded individuals without judgment.

For

Adults seeking private, discreet romantic or sexual connections outside conventional dating

How it works

Users create a free, anonymous account and browse a large member base to find discreet connections, with private payment options and secure messaging to maintain confidentiality.

Business model

freemium

Status

launched

Company

Avid Life Media / Ruby Life Inc.

Launched

2002

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