Backstory
people.aiAI Revenue Platform that tells you which deals are at risk and why.
AI Toolssales-intelligencerevenue-operationscrmdeal-riskforecastingpipeline-managementai-sales
About
Backstory (formerly People.ai) is an AI-powered revenue platform built for CROs, sales leaders, and RevOps teams. It automatically captures every email, meeting, and call across a sales team, maps that activity to open deals, and delivers direct answers about deal risk, forecast accuracy, and recommended next steps. It integrates with Salesforce, Microsoft Dynamics, Gmail, Outlook, Zoom, and other common sales tools without requiring reps to change their workflows.
Problem
Sales leaders lack reliable, real-time visibility into deal health and risk because CRM data is incomplete and dependent on manual rep entry.
For
CROs, VPs of Sales, and RevOps leaders at mid-to-enterprise B2B companies
How it works
Backstory automatically captures every email, call, and meeting from existing tools, maps activity to the correct deals and contacts, and surfaces AI-driven answers about which deals are at risk, why, and what to do next.
Business model
subscription
Status
launched
Company
People.ai