Bellabeat
The only health tracker designed and engineered for women.
Bellabeat makes fashionable health and wellness trackers specifically designed for women, with their flagship product IVY+ tracking metrics like body temperature, menstrual cycles, fertility, pregnancy, and sleep. The companion Bellabeat Coach app provides personalized workouts, nutrition guidance, mindfulness techniques, and cycle-synced content. The platform aims to give women data-driven insights to make informed decisions about their health every day.
The IVY+ wearable bracelet tracks biometric data including body temperature and other health metrics, syncing with the Bellabeat app to provide personalized cycle-phase insights and wellness recommendations.
Women interested in tracking and optimizing their health, fertility, and wellness
Background.
- Status
- launched
- Business model
- unknown
- Company
- Bellabeat
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
Have a take on this space?
Tell us what you’d build differently, where you think the incumbents miss, or what we’ve gotten wrong about this project. Comments + reactions are coming soon.