BeReal
bereal.comYour daily dose of real life.
Consumer & Socialsocial-mediaphoto-sharingauthenticitymobile-appfriendsanti-filterdaily-ritual
About
BeReal is a social media app that prompts users once a day at a random time to take a simultaneous front-and-back camera photo within a two-minute window. The platform rejects filters, staging, and uploads to encourage authentic, unfiltered sharing of everyday life. It positions itself as an antidote to curated social media, fostering genuine connections between friends.
Problem
Social media platforms encourage curated, filtered, and staged content that makes it hard to see what friends are actually doing in real life.
For
everyday social media users who want authentic connections with friends
How it works
Once a day at a random time, users receive a notification and have two minutes to capture a simultaneous front-and-back camera photo, which is posted unfiltered to their friends.
Business model
freemium
Status
launched
Company
BeReal
