Blue Apron
Meal kits, oven-ready & ready-to-eat meals—no subscription required.
Blue Apron is a meal delivery service offering chef-designed meal kits, oven-ready dinners, and ready-to-eat meals with premium ingredients. Customers can order without a subscription, choosing from 100+ meals across various formats including classic recipe kits and quick-prep options. The service also offers a paid membership tier called Blue Apron+ with perks like free shipping and exclusive content.
Customers browse and order from 100+ chef-designed meals online, which are delivered with pre-portioned ingredients and step-by-step recipes ready to cook.
Home cooks and busy individuals looking for convenient, quality meal delivery
Background.
- Status
- launched
- Business model
- freemium
- Company
- Blue Apron
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