BowFlex
bowflex.comPremium home exercise equipment for a workout that works for you
Health & Wellnesshome-gymfitness-equipmentexercise-bikestreadmillsadjustable-dumbbellsindoor-cyclingfitness
About
BowFlex is a brand selling premium home fitness equipment including indoor cycling bikes, treadmills, ellipticals, home gyms, and adjustable dumbbells. Products are available for direct purchase on their official US site with financing options and free shipping on select items. They also offer the JRNY digital fitness subscription platform to complement their hardware.
Problem
People who want to work out at home lack access to gym-quality equipment and structured fitness experiences
For
Home fitness enthusiasts looking for high-quality exercise equipment
How it works
Customers purchase BowFlex fitness equipment directly and optionally subscribe to the JRNY digital fitness app for guided workouts and app integrations
Business model
one-time
Status
launched
Company
BowFlex