E*TRADE
etrade.comStop waiting. Start investing. Lifelong dreams don't need to take a lifetime.
Finance & Fintechinvestingstock-tradingbrokerageetfretirementonline-bankingoptions-trading
About
E*TRADE from Morgan Stanley is an online brokerage and banking platform that lets individuals trade stocks, ETFs, options, mutual funds, and more with $0 commissions. It also offers savings and bank accounts through Morgan Stanley Private Bank. The platform provides tools for both beginner and active traders, including research, webinars, and award-winning web trading interfaces.
Problem
People need an accessible, low-cost platform to invest, trade, and manage their savings in one place.
For
individual retail investors and traders
How it works
Users open a brokerage or bank account online, fund it, and trade stocks, ETFs, options, and more with $0 commissions through E*TRADE's web or mobile platforms.
Business model
freemium
Status
launched
Company
E*TRADE from Morgan Stanley