Good On You
Ethical brand ratings. There's an app for that.

Good On You is a platform that rates fashion and beauty brands on their ethical and sustainability practices, helping consumers understand the impact of brands on people and the planet. It offers thousands of brand ratings alongside articles, guides, and curated product picks across topics like sustainable clothing, footwear, and accessories. Users can discover better alternatives to popular brands via a website and mobile app.
Good On You rates thousands of fashion and beauty brands using a methodology that evaluates their impact on people, animals, and the planet, making ratings accessible via a website and mobile app.
Conscious consumers and shoppers who want to make more ethical and sustainable fashion choices
Background.
- Status
- launched
- Business model
- freemium
- Company
- Good On You
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
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