HelloFresh
hellofresh.comNothing hits like home cooking — dinner's covered.
Food & Beveragemeal-kitsfood-deliveryrecipe-boxsubscriptioncookingmeal-planninghealthy-eating
About
HelloFresh is a meal kit delivery service that sends customers pre-portioned, fresh ingredients along with step-by-step recipe cards each week. Subscribers can choose from over 100 chef-curated recipes spanning 50+ cuisines, with meals designed to be ready in under 30 minutes. Plans are flexible with no long-term commitment, and options include calorie-smart, protein-smart, and vegetarian choices.
Problem
People struggle to plan, shop for, and cook healthy home meals on a busy schedule
For
Home cooks and busy families looking for convenient, healthy weeknight dinners
How it works
Subscribers pick weekly recipes online, then receive a box with pre-portioned fresh ingredients and step-by-step cooking instructions delivered to their door
Business model
subscription
Status
launched
Company
HelloFresh SE