Huel

huel.com

Nutritionally complete food with all 27 essential vitamins and minerals

Visit
Huel screenshot
/ About /

Huel is a nutritionally complete food brand offering meal replacements, protein shakes, and greens drinks formulated with all essential vitamins, minerals, protein, fats, carbohydrates, and fiber. Their products are designed to provide balanced nutrition in convenient formats such as powders, ready-to-drink shakes, and bars. Huel is sold directly online and through retail partners like Target.

/ How it works /

Huel formulates food products with all 27 essential vitamins and minerals plus macronutrients, sold as powders, ready-to-drink shakes, and bars available online and in retail stores.

/ Who it's for /

Health-conscious consumers seeking convenient, nutritionally complete meal options

/ More info /

Background.

Status
launched
Business model
unknown
Company
Huel
/ Discovered patterns /

Similar projects.

Coming soonSpektrail’s read on Food & Beverage

Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.

Coming soon

Have a take on this space?

Tell us what you’d build differently, where you think the incumbents miss, or what we’ve gotten wrong about this project. Comments + reactions are coming soon.