Impossible Foods
Delicious meat from plants, better for the planet and animals.
Impossible Foods makes plant-based meat products designed to taste, cook, and feel like conventional animal meat. Their product line includes ground beef, sausage, chicken nuggets, meatballs, pork, and more, all made from plant-derived proteins, fats, and flavors. The company focuses on nutrition, sustainability, and animal welfare as core pillars of its mission.
Impossible Foods uses soy protein, heme (a plant-derived molecule that mimics the flavor of meat), and plant-based fats to replicate the taste, texture, and nutrition of animal meat.
Consumers seeking plant-based alternatives to conventional meat products
Background.
- Status
- launched
- Business model
- unknown
- Company
- Impossible Foods
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
Have a take on this space?
Tell us what you’d build differently, where you think the incumbents miss, or what we’ve gotten wrong about this project. Comments + reactions are coming soon.