Les Mills
Combining science, music and movement to create life-changing workouts
Les Mills is a global fitness company that creates science-backed group workout programs delivered in gyms and via a digital streaming app (LES MILLS+). Their programs span strength, cardio, martial arts, yoga, and more, available in over 22,000 clubs across 100+ countries. They also offer instructor training and certification for fitness professionals.
Les Mills provides branded group fitness classes taught by certified instructors in partner gyms worldwide, as well as on-demand digital workouts through the LES MILLS+ app
Fitness enthusiasts and gym-goers looking for structured, science-backed group workouts
Background.
- Status
- launched
- Business model
- freemium
- Company
- Les Mills International
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
Have a take on this space?
Tell us what you’d build differently, where you think the incumbents miss, or what we’ve gotten wrong about this project. Comments + reactions are coming soon.