Littledata
littledata.ioThe data layer for Shopify
Marketing & Growthshopifyconversion-trackingserver-side-trackinggoogle-analyticsklaviyoattributiondtc
About
Littledata is a Shopify app that provides server-side conversion tracking and first-party data integration across marketing channels including Google Analytics, Google Ads, Meta Ads, Klaviyo, and TikTok. It unifies browser and server-side events into a consistent data layer to ensure accurate attribution even after iOS 14 privacy changes. The platform targets direct-to-consumer Shopify brands looking to improve ad performance and email marketing through reliable, complete customer journey data.
Problem
Shopify store owners lose revenue visibility due to incomplete browser-based tracking, especially after iOS 14, leading to broken attribution and wasted ad spend.
For
direct-to-consumer Shopify brands and ecommerce marketers
How it works
Littledata installs as a Shopify app in 10 minutes and uses server-side tracking to send verified conversion events from Shopify to Google Enhanced Conversions, Meta's Conversions API, and Klaviyo, bypassing browser tracking limitations.
Business model
subscription
Status
launched
Company
Littledata
