Littledata
The data layer for Shopify
Littledata is a Shopify app that provides server-side conversion tracking and first-party data integration across marketing channels including Google Analytics, Google Ads, Meta Ads, Klaviyo, and TikTok. It unifies browser and server-side events into a consistent data layer to ensure accurate attribution even after iOS 14 privacy changes. The platform targets direct-to-consumer Shopify brands looking to improve ad performance and email marketing through reliable, complete customer journey data.
Littledata installs as a Shopify app in 10 minutes and uses server-side tracking to send verified conversion events from Shopify to Google Enhanced Conversions, Meta's Conversions API, and Klaviyo, bypassing browser tracking limitations.
direct-to-consumer Shopify brands and ecommerce marketers
Background.
- Status
- launched
- Business model
- subscription
- Company
- Littledata
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