Lob
lob.comAutomate and personalize direct mail at scale with a nationwide print network.
Marketing & Growthdirect-mailprint-automationapipersonalizationcompliancecampaign-managementpostal

About
Lob is a direct mail automation platform that combines campaign management tools, developer APIs, and a nationwide print and delivery network. It uses proprietary Postal IQ routing intelligence to optimize USPS entry points for faster, cost-effective mail delivery. The platform supports personalization, targeting, compliance (HIPAA, GDPR, CCPA), and end-to-end tracking for high-volume direct mail campaigns.
Problem
Sending physical direct mail at digital speed with predictable costs, compliance, and delivery reliability is difficult without integrated print and routing infrastructure.
For
Marketing and operations teams at companies running complex, high-volume direct mail campaigns
How it works
Lob combines campaign tools and APIs with its own nationwide print network and Postal IQ routing to produce, route, and deliver mail near its destination quickly and cost-effectively.
Business model
subscription
Status
launched
Company
Lob