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Lose It!

Weight loss that fits: say it, snap it, scan it.

Health & Wellnessweight-losscalorie-trackingnutritionfitnessmacro-trackingfood-loggingmobile-app
Lose It! screenshot

About

Lose It! is a calorie and nutrition tracking app designed to help users reach and maintain a healthy weight. It offers features like food logging via barcode scanning or smart camera, macro and water tracking, device integrations with Apple Health and Google Fit, and personalized progress reports. With over 40 million downloads, it focuses on making weight management approachable through education and actionable insights.

Problem

Tracking food intake and managing nutrition for weight loss is tedious and hard to maintain consistently.

For

Individuals looking to lose weight or manage their nutrition

How it works

Users log meals by scanning barcodes, photographing food, or speaking, while the app tracks calories, macros, and water intake against personalized goals.

Business model

freemium

Status

launched

Company

FitNow, Inc.

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