Muck Rack
muckrack.comSee what's happening, understand why it matters, and act on it
Marketing & Growthpublic-relationsmedia-monitoringjournalist-databasepr-softwareai-poweredmedia-intelligenceoutreach
About
Muck Rack is an AI-powered PR software platform that helps communications professionals monitor media coverage, find and pitch journalists, and report on PR impact. It provides a media database spanning digital, broadcast, print, podcasts, newsletters, and social media, along with AI-driven outreach recommendations. Journalists can also use Muck Rack to build portfolios and manage their professional presence.
Problem
PR teams struggle to monitor the ever-changing media landscape, find the right journalists to pitch, and prove the business impact of their campaigns.
For
PR professionals, communications teams, and journalists
How it works
Muck Rack aggregates signals from news, social media, and AI platforms into a unified dashboard where users can identify relevant journalists, automate outreach, and generate executive-ready PR reports.
Business model
subscription
Status
launched
Company
Muck Rack