Principle
Animate your ideas, design better apps for any platform.

Principle is a native macOS app for designing animations, interactions, and multi-screen app prototypes. It allows designers to import from Figma or Sketch, define custom transitions, and share interactive prototypes via a web link. Users can also export videos or animated GIFs to showcase their work.
Designers build animated prototypes using artboards and a timeline, import designs from Figma or Sketch, and share them as interactive web links or exported videos.
UI/UX designers and product design teams
Background.
- Status
- launched
- Business model
- one-time
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
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