Root Insurance
Car insurance for good drivers based on how you drive
Root Insurance is a car insurance provider that uses a smartphone app to measure driving behavior and base rates primarily on how safely you drive. Drivers take a short test drive period, after which they receive a personalized quote. The service aims to reward good drivers with lower premiums compared to traditional insurers.
Users download the Root app, drive normally for a few weeks while the app measures driving habits via smartphone sensors, then receive a quote based primarily on their driving performance.
safe drivers looking for lower car insurance rates
Background.
- Status
- launched
- Business model
- subscription
- Company
- Root, Inc.
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