Snapchat
snapchat.comSay It In A Snap
Consumer & Socialsocial-mediamessagingstoriesaugmented-realitylensesphoto-sharingmobile-app
About
Snapchat is a social media and messaging platform that lets users send photos, videos, and messages that disappear after viewing. It features Stories for sharing moments with friends, Spotlight for public short-form video content, and augmented reality Lenses for creative self-expression. The app is available on both mobile and desktop.
Problem
People want a fun, ephemeral way to communicate and share moments with friends without permanent records.
For
general consumers and younger social media users
How it works
Users send photo or video Snaps, chat with friends, share Stories, and apply AR Lenses through the mobile app or desktop web interface.
Business model
freemium
Status
launched
Company
Snap Inc.
