SureBright
Comprehensive product protection & warranty solutions in 10 minutes

SureBright is a B2B platform that enables online and in-store merchants to offer customized product protection plans, extended warranties, accidental damage coverage, and shipping protection to their customers. Merchants integrate the solution in about 10 minutes with zero upfront cost, earning a revenue share each time a customer purchases a protection plan. The platform uses AI-powered product qualification to automatically price and match coverage across 60+ product categories.
Merchants integrate SureBright's app (e.g., via Shopify) in under 10 minutes, and the AI-powered platform automatically qualifies products and presents customized protection plan options to customers at checkout, with merchants earning a revenue share on each sale.
Online and in-store merchants and retailers looking to offer product protection plans
Background.
- Status
- launched
- Business model
- freemium
- Company
- SureBright
Similar projects.
Editorial take on the space this project sits in — momentum signals, adjacent moves, our call on whether the wedge is real. Get pinged when we publish a new read or when the landscape shifts.
Have a take on this space?
Tell us what you’d build differently, where you think the incumbents miss, or what we’ve gotten wrong about this project. Comments + reactions are coming soon.