Trackingplan
trackingplan.comAnalytics You Can Trust, Backed by AI
Data & Analyticsanalytics-monitoringdata-qualitytag-managementai-debuggingconsent-compliancemartechtracking-validation
About
Trackingplan is an AI-powered analytics observability platform that automatically monitors web, mobile, and server-side tracking implementations for data quality issues, broken pixels, consent violations, and campaign tagging errors. It continuously watches real user traffic in real time and alerts teams to problems before they affect reports or ad spend. It serves digital analysts, marketing teams, IT, and agencies who need reliable, trustworthy data without manual auditing.
Problem
Analytics tracking silently breaks after front-end changes or tag edits, causing data errors that go unnoticed for days or weeks and corrupt reports and ad performance metrics.
For
Digital analytics teams, marketing and performance teams, IT teams, and agencies managing analytics implementations
How it works
A lightweight tag or SDK is installed on web or mobile properties, and Trackingplan passively monitors all analytics traffic in real time, using AI to detect anomalies, identify root causes, and send alerts automatically.
Business model
freemium
Status
launched
Company
Trackingplan