Twilio Segment
segment.comCollect, unify, and enrich customer data across any app or device
Data & Analyticscustomer-data-platformcdpdata-pipelinecustomer-profilesintegrationsreal-time-datamarketing-analytics
About
Twilio Segment is a Customer Data Platform (CDP) that collects first-party data from every customer touchpoint and unifies it into real-time profiles. It enables businesses to activate that data across 550+ destinations and integrations, powering personalized, context-driven customer experiences. The platform combines data pipelines, audience building, journey orchestration, and AI capabilities as part of the broader Twilio ecosystem.
Problem
Businesses struggle to collect and unify customer data from disparate touchpoints into a single, actionable view for personalized experiences.
For
Growth, marketing, and engineering teams at companies that need to collect, unify, and activate customer data
How it works
Segment collects first-party data from every app or device touchpoint, builds unified customer profiles, and routes that data to 550+ downstream tools and data warehouses.
Business model
subscription
Status
launched
Company
Twilio