Updater
updater.comWe help brands sell complex products without rebuilding for each partner.
Ecommerce & Marketplacesdistribution-platformcomplex-productspartner-networkinsuranceinternet-providersutilitiesb2b
About
Updater is a B2B distribution platform that helps brands selling complex products—like internet plans, insurance, mobile plans, and utilities—reach customers across 100+ partner channels through a single integration. It manages the logic, compliance, and partner setup required for distributing these products, delivering completed orders (not just leads) directly to brands. Updater targets industries where serviceability rules, bundling, and regulation make standard e-commerce approaches impractical.
Problem
Scaling distribution of complex regulated products across multiple partners requires costly integrations, compliance work, and operational overhead for each new channel.
For
Brands and providers selling complex products like internet plans, insurance, utilities, and mobile plans
How it works
Brands integrate once with Updater's platform and their products are automatically distributed across 100+ partner channels including apps, AI agents, websites, and call centers, with completed orders delivered directly to the brand.
Business model
unknown
Status
launched
Company
Updater