小红书 (Xiaohongshu)
xiaohongshu.com你的生活兴趣社区 — Your lifestyle interest community
Consumer & Socialsocial-medialifestylecontent-sharinge-commercechinacommunitydiscovery
About
Xiaohongshu (Little Red Book) is a Chinese social media and e-commerce platform where users share lifestyle content including fashion, food, beauty, travel, and more. It combines user-generated short-form content, live streaming, and shopping in a single app. The platform is operated by 行吟信息科技（上海）有限公司 and has been active since 2014.
Problem
People want a single platform to discover lifestyle inspiration, share experiences, and shop for products recommended by peers.
For
Chinese-speaking consumers interested in lifestyle, fashion, beauty, food, and travel content
How it works
Users browse and post photo/video content across lifestyle categories, follow creators, watch live streams, and purchase products directly within the app.
Business model
marketplace
Status
launched
Company
行吟信息科技（上海）有限公司
Launched
2014
