小红书 (Xiaohongshu)
你的生活兴趣社区 — Your lifestyle interest community
Xiaohongshu (Little Red Book) is a Chinese social media and e-commerce platform where users share lifestyle content including fashion, food, beauty, travel, and more. It combines user-generated short-form content, live streaming, and shopping in a single app. The platform is operated by 行吟信息科技（上海）有限公司 and has been active since 2014.
Users browse and post photo/video content across lifestyle categories, follow creators, watch live streams, and purchase products directly within the app.
Chinese-speaking consumers interested in lifestyle, fashion, beauty, food, and travel content
Background.
- Status
- launched
- Business model
- marketplace
- Company
- 行吟信息科技（上海）有限公司
- Launched
- 2014
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