23andMe
23andme.comDNA genetic testing for health, ancestry and more.
Health & Wellnessdna-testingancestrygenetic-healthpersonal-genomicslongevityconsumer-healthbiotech
About
23andMe is a direct-to-consumer genetic testing service that analyzes a saliva sample to provide personalized insights into ancestry, health risks, carrier status, traits, and pharmacogenetics. The company offers tiered subscription plans ranging from basic ancestry reports to a comprehensive longevity-focused health platform that combines DNA analysis with blood testing. It is the first direct-to-consumer DNA service to receive multiple FDA-cleared health reports.
Problem
Most people carrying actionable genetic health variants are undetected by standard doctor visits, leaving them without critical information to make informed health decisions.
For
General consumers interested in learning about their ancestry, genetic health risks, and personal traits
How it works
Users purchase a kit, provide a saliva sample, mail it to a lab, and receive personalized genetic reports in a secure online account within a few weeks.
Business model
subscription
Status
launched
Company
23andMe Holding Co.