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Frida screenshot
/ About /

Frida is a consumer brand that makes practical parenting and baby care products, ranging from infant health tools to postpartum recovery solutions. The company focuses on solving real, everyday parenting problems with no-nonsense product designs. Their catalog spans bath time, breastfeeding, baby health, and maternal recovery essentials.

/ How it works /

Frida designs and sells physical consumer products targeted at specific parenting pain points, available through their online store.

/ Who it's for /

New and expecting parents, particularly mothers

/ More info /

Background.

Status
launched
Business model
unknown
Company
Frida
/ Discovered patterns /

Similar projects.

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