Matomo
matomo.orgPrivacy-first analytics you can trust
Data & Analyticsweb-analyticsprivacygdpropen-sourceself-hostedheatmapscookieless-tracking
About
Matomo is a web analytics platform that delivers GDPR-compliant, unsampled traffic data with full data ownership. It can be self-hosted on-premise or used via the cloud, and includes features like heatmaps, session recordings, A/B testing, funnels, and AI traffic insights. It positions itself as a privacy-respecting alternative to Google Analytics, trusted by over one million organizations.
Problem
Popular analytics tools can miss up to 40% of traffic and often conflict with privacy regulations, leaving teams with incomplete, untrustworthy data.
For
organizations and marketing teams seeking privacy-compliant web analytics
How it works
Users add a single JavaScript snippet or connect via integrations like WordPress or Google Tag Manager, then view real-time visitor data, heatmaps, funnels, and more in the Matomo dashboard—either cloud-hosted or self-hosted.
Business model
freemium
Status
launched
Company
Matomo