Umami
umami.isSimple, fast, privacy-focused alternative to Google Analytics
Data & Analyticsweb-analyticsprivacyopen-sourceself-hostedcookie-freegoogle-analytics-alternative
About
Umami is an open-source web analytics platform designed as a privacy-respecting alternative to Google Analytics. It is cookie-free and collects only essential visitor data without tracking personal information. Users can self-host the software for free or use the managed Umami Cloud service.
Problem
Website owners want to understand their traffic without compromising visitor privacy or relying on invasive cookie-based tracking.
For
developers, website owners, and privacy-conscious teams
How it works
Users install a lightweight tracking script on their website; Umami collects anonymized page view and event data, displayed in a clean dashboard — either self-hosted or via Umami Cloud.
Business model
freemium
Status
launched