Plausible Analytics
plausible.ioSimple, privacy-friendly Google Analytics alternative
Data & Analyticsweb-analyticsprivacyopen-sourcegoogle-analytics-alternativegdprlightweightno-cookies
About
Plausible Analytics is a lightweight, open-source web analytics tool designed as a privacy-respecting alternative to Google Analytics. It collects only essential site traffic metrics without cookies or personal data tracking, and processes all visitor data on EU-based servers. The product offers a single-page dashboard for quick insights and is significantly smaller in script size than Google Analytics.
Problem
Google Analytics is complex, slow, privacy-invasive, and requires cookie consent banners that disrupt user experience.
For
website owners and businesses who want simple, privacy-friendly analytics
How it works
Webmasters add a lightweight tracking script to their site; Plausible aggregates anonymized traffic data and displays it in a single consolidated dashboard without storing personal data or cookies.
Business model
subscription
Status
launched
Launched
2018
Founders
- Uku Täht
- Marko Saric