Permutive
Predictive performance for the Open Internet with privacy-safe data collaboration

Permutive is a predictive data collaboration platform that unifies clean room, curation, and first-party data activation in a single privacy-first solution. It enables publishers, advertisers, agencies, and retail media leaders to match and model first-party data with publisher signals for precision audience targeting without data transfers. The platform supports 100% addressability, AI-powered campaign optimization, and seamless activation across 150+ premium publishers.
The platform matches and models first-party data with publisher signals within a secure cloud environment, enabling audience targeting and activation across multiple channels without transferring data externally.
Publishers, advertisers, agencies, and retail media leaders
Background.
- Status
- launched
- Business model
- unknown
- Company
- Permutive
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