Permutive
permutive.comPredictive performance for the Open Internet with privacy-safe data collaboration
Data & Analyticsdata-collaborationprivacy-firstadtechfirst-party-dataaudience-targetingclean-roompublisher-monetization
About
Permutive is a predictive data collaboration platform that unifies clean room, curation, and first-party data activation in a single privacy-first solution. It enables publishers, advertisers, agencies, and retail media leaders to match and model first-party data with publisher signals for precision audience targeting without data transfers. The platform supports 100% addressability, AI-powered campaign optimization, and seamless activation across 150+ premium publishers.
Problem
Advertisers and publishers struggle to collaborate on data efficiently while maintaining privacy and reaching audiences without relying on third-party identifiers.
For
Publishers, advertisers, agencies, and retail media leaders
How it works
The platform matches and models first-party data with publisher signals within a secure cloud environment, enabling audience targeting and activation across multiple channels without transferring data externally.
Business model
unknown
Status
launched
Company
Permutive