Permutive

permutive.com

Predictive performance for the Open Internet with privacy-safe data collaboration

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/ About /

Permutive is a predictive data collaboration platform that unifies clean room, curation, and first-party data activation in a single privacy-first solution. It enables publishers, advertisers, agencies, and retail media leaders to match and model first-party data with publisher signals for precision audience targeting without data transfers. The platform supports 100% addressability, AI-powered campaign optimization, and seamless activation across 150+ premium publishers.

/ How it works /

The platform matches and models first-party data with publisher signals within a secure cloud environment, enabling audience targeting and activation across multiple channels without transferring data externally.

/ Who it's for /

Publishers, advertisers, agencies, and retail media leaders

/ More info /

Background.

Status
launched
Business model
unknown
Company
Permutive
/ Discovered patterns /

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