Salesforce Marketing Cloud
Adapt every customer experience. Drive measurable growth.
Salesforce Marketing Cloud (formerly Agentforce Marketing) is a comprehensive marketing platform that uses AI agents and a customer data platform (CDP) to personalize customer interactions across email, SMS, and web channels. It enables marketing teams to turn one-way broadcast campaigns into two-way conversational experiences by connecting data across departments. The platform includes autonomous AI agents that can build audiences, create content, optimize campaigns, and manage cross-channel handoffs in real time.
Marketing Cloud connects customer data through a unified CDP, then deploys autonomous AI agents (Agentforce) to build segments, generate content, run journeys, and optimize campaigns continuously based on marketer-defined goals.
Marketing teams of all sizes and industries looking to automate and personalize customer engagement
Background.
- Status
- launched
- Business model
- subscription
- Company
- Salesforce
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