Act-On
Marketing automation for your entire customer lifecycle

Act-On is an AI-driven marketing automation platform designed to help businesses build long-term customer relationships through personalized, lifecycle-based campaigns. It offers integrations with major CRMs like Salesforce, Dynamics, and NetSuite, as well as iPaaS connectors for complex workflow automation. The platform enables marketers to orchestrate multi-channel journeys using data from a wide range of external systems.
Act-On connects to CRMs, ERPs, and third-party platforms via native integrations and iPaaS connectors to automate and personalize marketing campaigns across the full customer lifecycle.
B2B marketers and marketing teams at mid-to-large businesses
Background.
- Status
- launched
- Business model
- subscription
- Company
- Act-On Software
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